EarthTrust steps outside the normal boundaries, melding your passion for a living planet with our expanded toolkit of ways to make a difference.
It thinks and acts “outside the box”. Using innovative, cross-disciplinary strategies we take on the issues others have failed to crack. When others step back, EarthTrust steps up.
This website exists to point out a better way for a nonprofit organization to be. Its issue analysis, its program style, it’s organizational structure, its funding philosophy… all are different, and for very good reasons. And they provide a direct way for YOU to use new and different approaches to protecting your world.
Moreover, we have a different “take” on how to see the world; what the near, intermediate, and long future likely holds; and how to actually steer the events which determine which historical path events will follow.
We’ve proven time and time again that “unwinnable” issues can be won, and have redefined the very scope of issues which can be addressed by nongovernmental entities. In doing so, we’ve created a tool that has enabled ET supporters to function at levels seldom attained by conservation and environmental advocates.
When you think about it, success is the best difference of all.
This website represents an experiment.
An organization which has been unusually good at affecting individual conservation issues on national and international scales will now be seeking to engage with the most central environmental challenges of our time. The issues which will in large part write the ending – for better or worse – to the human experiment on earth.
We’d like to see a happy ending, and we think it’s possible. To this challenge we bring four decades of creative environmental advocacy and innovation. Yet the scope of the predicament is daunting. We’ll need good people lined up with us, and we hope you’ll be one of them.
This site presents historic situations which seemed overwhelming at the time, yet were steered to better conclusions than seemed possible.
It also seeks to lay out tools for interacting with the earth’s sixth mass extinction event in 3.5 billion years. This will include the FutureSeas initiative, the Bottleneck Foundation, and new twists on getting intact ecosystems into our species’ near future.
This means that in addition to the more familiar programs which work to save species directly, we will be breaking some new ground on strategy, framing of issues, and better ways to be human. This will be evolving quickly so check back.
Use the drop-down menus above or the topical images below to explore the history and future of ET, and think about how you may wish to be involved. Welcome.
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On this site you’ll see that ET has engaged a number of crisis and issue areas in the past.
It often succeeds in entirely transforming these issues and crises.
Now we’re embarking on the biggest challenges of all: engaging the earth’s sixth major extinction event. Bringing our toolkit and approach to bear on the crises which will shape our planet and its species for the next million years.
ET isn’t just one more group. It’s an entirely different approach, a different way of analyzing and affecting the world.
Let’s get busy.