This is the in-progress new ET website. It’s not yet finished, but it will from time to time be visible to the world at large since we’re migrating the site to a new server. Feel free to take a peek, and check back in several weeks once it’s live! – The ET web team
EarthTrust steps outside the normal boundaries, melding your passion for a living planet with our expanded toolkit of ways to make a difference.
It thinks and acts “outside the box”. Using innovative, cross-disciplinary strategies we take on the issues others have failed to crack. When others step back, EarthTrust steps up.
This website exists to point out a better way for a nonprofit organization to be. Its issue analysis, its program style, it’s organizational structure, its funding philosophy… all are different, and for very good reasons. And they provide a direct way for YOU to use new and different approaches to protecting your world.
Moreover, we have a different “take” on how to see the world; what the near, intermediate, and long future likely holds; and how to actually steer the events which determine which historical path events will follow.
We’ve proven time and time again that “unwinnable” issues can be won, and have redefined the very scope of issues which can be addressed by nongovernmental entities. In doing so, we’ve created a tool that has enabled ET supporters to function at levels seldom attained by conservation and environmental advocates.
When you think about it, success is the best difference of all.
We hope this site will be of general interest and education value to a broad sweep of people. But beyond that, it has a particular purpose.
It exists for people who have already made the decision that they want to make a serious difference for the earth’s future, and who are looking for the best way to go about that.
For that reason, we’ll make a point of how ET’s analysis, framing, tactics and campaign philosophy is different from those of other worthwhile organizations out there. Because your time and resources are valuable, and your decision on who to work with will have a lot to do with the results you get.
Go on a walk through this site’s pages and get to know us. Using the navigation buttons above and jump right to Impossible Missions, or check out saving dolphins, whales, or endangered species. Learn about the most important threats to the oceans, and about what people like you have done through ET in the past. Find out how you can get involved. And maybe you can start thinking about some “impossible missions” of your own…
You’ll note that the URL uptop says “silverspider” instead of Earthtrust.org. That’s because you’re one of a very few people to see the website in progress. Some of the text on this iteration of the site is of the “place holding” variety, as we experiment with the flow and content; with the balance of being positively provocative without being extreme. We’re having some fun with it, so don’t assume what you’re seeing is the version which will go public. We’ll look forward to your feedback; you can reach ET president DJ White via email at firstname.lastname@example.org.
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